DAY IN THE LIFE OF... A GAMES ANALYST
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What’s life as a games analyst at Hutch like? Here’s one of our senior analysts, Anna to spill the beans!
What brought you to Hutch?
I got a call from a head-hunter, he offered me a bunch of opportunities, and I got curious about Hutch. At the time, I was working in gaming already, but as a marketing analyst. Game analytics fascinated me though. Then I had the interviews, met the team, had the cultural interview – and the rest is history.
Tell us a bit about your role…
I’ve been at Hutch for 3.5 years now – time flies! Currently I work as a senior games analyst, managing a team of 3 brilliant analysts. Gamewise I work primarily on F1 Clash and Top Drives, our biggest titles.
Games analyst is an extremely interesting and multi-faceted role: I analyse game performance, investigate new and old features, monetization, IAP offers, user progression, engagement – literally everything!
Anna’s Day:
What’s the first thing you do when you get to work?
Typically we start our days with a stand-up. It could be either an analytics team morning stand-up, or a game team one. At Hutch, game analysts are integrated into game teams, so we attend team meetings and stay on top of the latest developments.
Sometimes I have some time before the stand-up and then I try to evaluate the tasks for the day, check my calendar, maybe block some time in it depending on what I have on my plate and how urgent my tasks are.
A typical morning task is…
It is so challenging to pick a typical morning task as often each day ends up being different Usually in the morning I follow up on outstanding tasks, unblock my colleagues in case their work is pending because of something that I need to do. Or, I might be filling in a deck for a weekly meeting, making some notes for planning – you name it.
A typical afternoon task is…
In the afternoon/evening I usually try to start on tasks that require concentration and lack of distractions. Usually it is a “chunky” analytics task, e.g. re-evaluation of a certain kind of live-ops, churn analysis or matchmaking evaluation.
If I am very tired from the day, then I’d pick something relatively easy for the end of the day: testing analytics, gathering the data for future analysis or something like that.
My favourite kind of meeting is…
I think I have 2 favourite ones… First it’s the weekly live-ops catch-ups. For example, in the F1 Clash team we have them every week. During these meetings, Product, Community, Customer Support and Analytics teams go through the events of the week, community sentiment, plans for the future week, some interesting analytics findings, future live-ops road-map, weekly numbers and their development. They are extremely useful for me, as they allow me to stay on top of the recent developments in the game and share my own findings with the team. We have some great discussions during these meetings!
My other favourite is the weekly analytics catch-up. It’s a weekly 30-min meeting during which the whole analytics team discuss anything they want. It might be some cool findings from a game we work on, or general company-related news, bugs, data peculiarities or legal matters. Or it might even be something like movies, games we play, books we read and so on. I believe these meetings are crucial for team-building; after all, we are all integrated into game teams and don’t get to spend that much time together.
I couldn’t do my job without...
Excel :D As much as some analysts consider it a dirty word, Excel is my bread and butter. It’s a very powerful took when used right. And I have a certain analysis structure that I always use – Excel sheets are perfect for that.
The best part of my job is…
Hypothesis testing! That blissful moment when I do a presentation on my findings, the team agrees with them and we come up with action points according to what I uncovered. And then implementing these action points or doing an A/B test on them.
You might be wondering, why didn’t I say the iconic “the times when implementing a change I suggested brings improvement to the game”? Well, of course, this IS the best part, but sometimes the ideas that sound good on paper, don’t end up bringing much difference in real life. And OF COURSE I strive for the times when my suggestions increase crucial KPIs, but I also very much enjoy the ride… aka testing stuff out.
The Hutch Family:
Describe Hutch using 3 words…
Fun, understanding and encouraging. That’s the atmosphere I feel around here.
What’s your favourite thing about working at Hutch?
I have several, as usual. First, the people. I don’t think I’ve ever worked in a company with such high concentration of experts. Also, I feel like we are on the same wavelengths with a lot of Hutchies. I made some amazing friends while working at Hutch
Secondly, the job itself! I am constantly amazed by the sheer amount of skills I improved at Hutch: analysis, storytelling, presentation, management, communication. Days are very different from one another, and sometimes it can be overwhelming. But if I stop and just list the things I work on… I get so proud and happy.
In addition, Hutch has been very supportive in my public speaking and article-writing efforts, which I value a lot.
Any tips for people applying for a job at Hutch?
Don’t hesitate to apply for a job you want even if you are not 100% qualified for it – some skills can be learnt if you have the right attitude. Write a cover letter, play Hutch games, and if invited to an interview, be yourself and show us what you got!
Like the sound of working at Hutch? Check our our latest vacancies here: https://www.hutch.io/careers/
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Thanks for reading!